NIKE, Inc., Collectively with its subsidiaries, charters in the conception, development, commercializing, and sales agreement of footgear, clothes, gear, replica handbag cheap ike hopes so, taking a grass-roots approach as it features the stories of ordinary people who choose to jog city streets at night as a way to change local perceptions that the sport is boring, lonely or even a punishment. Running is a very poor cousin of the other sports like basketball and [soccer]," said Gavin Lum, strategy director for digital agency AKQA in Shanghai. The target consumers "never see it as something they enjoy doing; it's something very rigorous and painful."
Nike Shanghai City In China, most young people louis vuitton speedy passing are only exposed to running at school, where they're forced take part in physical-education classes or athletic drills. Across much of Asia, running is not something most people in heavily polluted cities choose to do with their leisure time, least of all on streets jammed with cars, bikes, pedestrians, rickshaws and roadside shops. The joke is that when there's a person running in the city (and it's often a Westerner), people turn to see who's chasing him.
In contrast, a new web film for Nike Running in the U.S. tells consumers: "Never Stop Running."
Nike running trailer Faced with the challenge of getting Chinese to even put on running shoes, Nike launched its "Run For" campaign with
Replica handbagcreating a call-to-action video for Chinese social-media networks and video-sharing sites boasting base runner* who babble out around why they bleed. The video and then asks people to submit their own reasons.
"I run to make the covered visible," unitary young char enunciates in the teaser video. "I bleed to amaze confused," enounces another.
"I run to make the covered visible," unitary young char enunciates in the teaser video. "I bleed to amaze confused," enounces another.
没有评论:
发表评论